The tangent is the comparison of profanity to sexism in the gaming industry. As far as I'm concerned, both of them are equally damaging, ie. not the slightest bit.
Living in Asia, I see this current fascination with anything remotely 'sexist' in gaming as a uniquely western issue. Some of the most openly sexist, unapologetic games have come from the east, and yet this doesn't show any effect when it comes to actual real-world intolerance. Just today I saw women walking holding hands, men openly and casually dressing and behaving like the opposite sex, and muslim women following their tradition, covered from head to toe. All of these are normal everyday sightings anywhere in the country; no-one bats an eye or has second thoughts. How would they be treated in your country? From what I've heard and seen, they'd likely be banned, criticized or even attacked on sight.
Games have nothing to do with real-life intolerance and sexist attitudes, but they make easy scapegoats for cultures that are afraid to take a hard, honest self-critique to find the real root causes. Apologetic gaming insiders and opportunistic media folks are not helping either.
I just hope that this sexism fad will go out of fashion sooner than later, relegated to occasional flares like the 'guns in games omg' trope that comes up briefly whenever there is some gun-related crime. We're already pretty good at recognizing and telling others that Doom doesn't turn people into serial killers, yet we fail to recognize that Peach and bikini armor won't confine women into the kitchen.